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Telepresence Book Talk – The Customer Centricity Playbook

January 10, 2019

Thursday, January 10 | 8:00 PM - 9:30 PM BJT
Penn Wharton China Center

The Penn Wharton China Center is delighted to present another telepresence book talk event in collaboration with Wharton Digital Press.

In their new book The Customer Centricity Playbook, Wharton professor Peter Fader and Wharton Interactive’s executive director Sarah Toms offer a playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.

We welcome the participation of Penn/Wharton alumni, friends, managers and executives interested in company leadership and its development, publishers and general public.



  • Date: Thursday, January 10
  • Time: 8:00 PM - 9:30 PM BJT