PWCC Stories and News
Research, scholarship, and thought leadership are constantly advancing at PWCC. Keep up with news about PWCC achievements and events here.
The Metaverse Economy
Will the immersive and persistent virtual experiences of the Metaverse transform the way we live, work, and interact in the coming years? On August 18, 2022 (ET), Wharton faculty and industry experts led the new Wharton Executive Education program, “Business in the Metaverse Economy.” Moderated by Prof. Kevin Werbach, the program saw Profs. Barbara Kahn, ...Read More
High-throughput Multi-dimensional T cell Profiling Enabled Systems Immunology and Immune Engineering
T cells are important to the initiation, prevention, and cure of many diseases. In the past several years, Penn Prof. Jenny Jiang and her team have developed several tools to profile the T cell repertoire from T cell receptor diversity to T cell receptor affinity to multi-dimensional profiling of single T cells in high-throughput. On ...Read More
Are Retailers Losing Money on Loyalty Programs?
Subscription programs are increasingly popular among a wide variety of retailers including Amazon (Prime), Barnes & Noble (B&N Membership), and Sephora (Flash). These types of programs give members access to a set of exclusive benefits for a fixed fee upfront, but what are the implications for subscription businesses and customer retention? On June 27, 2022 (ET), ...Read More
Are We Facing the End of Globalization?
Many experts are predicting the end of globalization. This seems to make sense given the 2008 financial crisis, the increase in economic nationalism, the COVID pandemic, the disruption of supply chains, and the outbreak of the Russia-Ukraine war. But should we really expect globalization to decline? On June 15, 2022 (ET), Wharton Prof. Ezekiel (Zeke) Hernandez ...Read More
Compliant, Dynamical Robots
Recent years have seen a large interest in soft robotic systems, which provide new opportunities for machines that are flexible, adaptable, safe, and robust. These systems have been highly successful in a broad range of applications, including manipulation, locomotion, human-robot interaction, and more, but they present challenging design and control problems. On June 9, 2022 (ET), ...Read More
The Future of Global Food Security
On March 22, 2022 (ET), Penn Vet School Faculty members discussed challenges and opportunities surrounding global food security now and in the future. How do we balance agricultural productivity, efficiency, and sustainability? How does this look different in different geographic contexts? Southeast Asia, and in particular, China’s efforts to ensure food security for its people ...Read More
Population Aging in the U.S. & China: A Comparative Discussion
The growing aging population is posing new challenges and opportunities to employment, retirement, and welfare state institutions around the globe. On April 27, 2022 (ET), PWCC invited scholars from China and the U.S. to have a comparative discussion, including Yijia Jing (Dean of the Institute for Global Public Policy, Co-Director of LSE-Fudan Research Centre for ...Read More
Under Pressure: The Future of Urban Housing
On April 7, 2022 (ET), Hina Jamelle, author of Under Pressure: Essays on Urban Housing, joined Mark Willis (Senior Policy Fellow at New York University’s Furman Center for Real Estate and Urban Policy), Martha Kelley (Managing Director in the Merchant Banking Division of Goldman Sachs), and Simone Tarantino (serial entrepreneur and business advisor) to discuss ...Read More
Prof. Z. John Zhang Discusses ‘Smart Pricing’
On March 18, PWCC and Post & Telecom Press co-sponsored the book launch of Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability by Prof. Z. John Zhang (Tsai Wan-Tsai Professor, Professor of Marketing, Director of PWCC). Panelists included Yuhuang Zheng (Associate Professor, Department of Marketing, School of Economics and Management, ...Read More