Prof. Z. John Zhang Discusses ‘Smart Pricing’

On March 18, PWCC and Post & Telecom Press co-sponsored the book launch of Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability by Prof. Z. John Zhang (Tsai Wan-Tsai Professor, Professor of Marketing, Director of PWCC). Panelists included Yuhuang Zheng (Associate Professor, Department of Marketing, School of Economics and Management, Tsinghua University), Ying Mao (CEO of Lele Academy), Ting Wu (Founder of Jiabin Business School). Prof. Zhang discussed the writing process, while Prof. Zheng presented on how companies can use pricing to promote growth. Ting Wu moderated an in-depth roundtable discussion, which explored how companies can continue to innovate through pricing.

​​Watch the full event recording above.